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Showing posts from December, 2020

7 Ways To Charge Higher Wedding Prices

It’s not a secret that weddings have changed in 2020, and they will continue to look different in 2021. As weddings become smaller and more minimalistic, it has become especially challenging for wedding vendors to stand out and justify higher prices. So, here is a list of tips to help you get in front of that type of prospective customer and to help them choose you Know your strengths. Every photographer has their own style. Every wedding planner has they own flair. Every celebrant adds their own special touch. What is exceptional about your wedding services? Think about that and focus on it. Know what you’re good at and play that up. Be confident about your unique talents. Remember that there’s a reason why you chose this profession and don’t lose sight of that. Know it. Work it. Own it! Introduce yourself as the expert. Whether it’s in an email or in your phone conversation, always communicate two to three reasons why you are a trusted expert in your field. To help r

10 Tips to Growing Your Wedding Business During COVID-19

No one can dispute the significant impact that Covid-19 has had on weddings.  The good news is that love is not cancelled.  Weddings might look different now, but they are still happening.  And many couples are working on their 2021 wedding plans RIGHT NOW.  So, this is a good time for you to put a plan in place to help your wedding business bounce back. Don’t Panic.  This year has been so difficult, but the good news is that people are still getting married AND we are in this together.  Stay calm and remember that information is power.  Educate yourself on how to modify your business to meet local and CDC requirements. Soften Your Tone.  Many engaged couples are in a different emotional state than ever before.  Address this by communicating in a calm, understanding and confident way.  And if you act like things are not different, you might seem “tone-deaf” or insensitive. Build Credibility.   Especially during uncertain times, clients need to feel safe and vendors nee