6 Ways to Help Your Wedding Business Bounce Back After Covid
The wedding industry suffered one of the most severe financial setbacks in 2020 and 2021 due to Covid-19. Wedding vendors have been faced with unprecedented event cancellations, postponements, fluctuating local restrictions, and sometimes unrealistic customer expectations. 1.Pivot your business. In 2021, weddings are smaller and tend to be more intimate – focusing on close family, true friends, special details, and special moments. In response to that trend, try to configure your offerings so that they fit within that new kind of wedding experience. 2.Position yourself as an expert. Now more than ever it’s important to highlight the fact that you have invaluable expertise that will help make a couple’s big day unforgettable. Your business will be a more obvious choice if you provide examples that show off your expertise and helpful industry relationships. 3.Manage expectations. Being honest and forthright always works best when fostering a relationship and building trust with cli