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6 Ways to Help Your Wedding Business Bounce Back After Covid

The wedding industry suffered one of the most severe financial setbacks in 2020 and 2021 due to Covid-19. Wedding vendors have been faced with unprecedented event cancellations, postponements, fluctuating local restrictions, and sometimes unrealistic customer expectations. 1.Pivot your business. In 2021, weddings are smaller and tend to be more intimate – focusing on close family, true friends, special details, and special moments. In response to that trend, try to configure your offerings so that they fit within that new kind of wedding experience. 2.Position yourself as an expert. Now more than ever it’s important to highlight the fact that you have invaluable expertise that will help make a couple’s big day unforgettable. Your business will be a more obvious choice if you provide examples that show off your expertise and helpful industry relationships. 3.Manage expectations. Being honest and forthright always works best when fostering a relationship and building trust with cli
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5 Ways to Plan Covid-Safe Events

Crowd safety and social distancing will shape the new era of events. From re-designed entrance areas to allow for vaccine passport checks, to crowd flow, plus the need to calculate optimum capacity whilst adhering to social distancing regulations, and more. These new pressures on event organisers bring an opportunity to re-assess how to plan safe and successful outdoor events. 1. Design Arrival Spaces for Vaccine Checks and Covid Tests Many governments are exploring the use of ‘vaccine passports’ or similar checks to enable people to go to events and festivals. A consequence of this is that vaccine checks or covid tests may have to take place on arrival. Event organisers should design their entrance areas to give enough space to view evidence of a vaccine check on mobile devices or recent test result, or space for covid tests to happen on-site. Consideration then needs to be given to what to do in the event of a positive test. Test events currently happening in some countries are e
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7 Ways To Charge Higher Wedding Prices

It’s not a secret that weddings have changed in 2020, and they will continue to look different in 2021. As weddings become smaller and more minimalistic, it has become especially challenging for wedding vendors to stand out and justify higher prices. So, here is a list of tips to help you get in front of that type of prospective customer and to help them choose you Know your strengths. Every photographer has their own style. Every wedding planner has they own flair. Every celebrant adds their own special touch. What is exceptional about your wedding services? Think about that and focus on it. Know what you’re good at and play that up. Be confident about your unique talents. Remember that there’s a reason why you chose this profession and don’t lose sight of that. Know it. Work it. Own it! Introduce yourself as the expert. Whether it’s in an email or in your phone conversation, always communicate two to three reasons why you are a trusted expert in your field. To help r
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10 Tips to Growing Your Wedding Business During COVID-19

No one can dispute the significant impact that Covid-19 has had on weddings.  The good news is that love is not cancelled.  Weddings might look different now, but they are still happening.  And many couples are working on their 2021 wedding plans RIGHT NOW.  So, this is a good time for you to put a plan in place to help your wedding business bounce back. Don’t Panic.  This year has been so difficult, but the good news is that people are still getting married AND we are in this together.  Stay calm and remember that information is power.  Educate yourself on how to modify your business to meet local and CDC requirements. Soften Your Tone.  Many engaged couples are in a different emotional state than ever before.  Address this by communicating in a calm, understanding and confident way.  And if you act like things are not different, you might seem “tone-deaf” or insensitive. Build Credibility.   Especially during uncertain times, clients need to feel safe and vendors nee
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The Top Party Trends for 2021

With the COVID-19 pandemic impacting all of 2020’s events, it’s safe to say that this will continue to happen throughout 2021. Whether you’re planning a wedding, birthday party, corporate event, or small family gathering, you can incorporate some of these party trends and continue to celebrate safely.  Some common themes for these upcoming events include smaller gatherings, attention to detail, and cherishing special celebrations with friends and family. And, these party trends can be adaptable to any type of occasion or celebration. Here are 15 party trends to expect for 2021 events. Covid Safety Precautions This might seem like a no-brainer, but it’s definitely going to be a major party trend as we move into 2021. “As we transition into a "new normal" amid the pandemic, parties may look a little different. I think more and more people will host smaller gatherings and keep them mostly outdoors when possible.” A popular trend for 2020 was the rise of virtual events—a
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35 Virtual Party Ideas to Socialize During Self-Isolation

For some of us, a reason to cozy up at home and indulge in solitary behavior is a gift sent straight from heaven. For those social butterflies out there? If you and your friends are the types to gravitate toward each other more often than not, then the social withdrawal is probably making you antsy right about now. But hey, there’s some good news! Here are some of our favorite virtual party ideas and online activities you can do together to help ease the quarantine blues. Dinner Party It can be as organized—hello, good china and crystal—or as improvised as you’d like. If you and your friends aren’t in the mood to cook something elaborate, check out DoorDash or UberEats and support a local restaurant instead! Vacation Slideshow Remember that time you spent a week meandering through the South of France? What better way to reminisce on those glorious, carefree days than to share your stories with your pals? Invite your friends to gather their favorite photos of a past vacation
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11 Outdoor Birthday Party Ideas for Adults

Year after year you’re looking for a way to top the previous year’s birthday celebration. This year is no different! For as long as the weather will allow (or depending on where you live), you can host an outdoor birthday party and kick it up a notch with a fun theme idea and some exciting party entertainment to go along with it.   Here are 11 themed party ideas for your next outdoor birthday party. Luau A true outdoor party classic—you can’t go wrong with a luau themed party! Cue the floral shirts, leis, grass skirts, and tropical cocktails, and before you know it you’ll feel like you're on an island. Set up a tiki bar with pina coladas, mai tais, and strawberry daiquiris, and don’t forget to order pineapple pizza. Hire a hawaiian dancer to teach guests some authentic hula moves Fiesta Think of this as an above average taco Tuesday! Set up a DIY taco and nacho bar with as many toppings as possible, and serve margaritas and coronas with lime. Have a few sombreros for p
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