6 Ways to Help Your Wedding Business Bounce Back After Covid

The wedding industry suffered one of the most severe financial setbacks in 2020 and 2021 due to Covid-19. Wedding vendors have been faced with unprecedented event cancellations, postponements, fluctuating local restrictions, and sometimes unrealistic customer expectations. 1.Pivot your business. In 2021, weddings are smaller and tend to be more intimate – focusing on close family, true friends, special details, and special moments. In response to that trend, try to configure your offerings so that they fit within that new kind of wedding experience. 2.Position yourself as an expert. Now more than ever it’s important to highlight the fact that you have invaluable expertise that will help make a couple’s big day unforgettable. Your business will be a more obvious choice if you provide examples that show off your expertise and helpful industry relationships. 3.Manage expectations. Being honest and forthright always works best when fostering a relationship and building trust with clients. Remind couples that our world is different right now. While they may have spent most of their life dreaming about a certain type of wedding, it’s more productive (and healthier) to have an open mind about what is actually possible to accomplish for their big day. Have a candid conversation explaining what is and what is not possible. 4.Overcommunicate the terms of your contracts & safety protocols. Build trust by ensuring that clients have a crystal-clear understanding of your policies regarding postponement, cancellation, guest list reduction, Covid-19 safety protocols, etc. 5.Recommend liability insurance. Another way to build trust and credibility with your clients is to help them protect their wedding investment. Wedding Liability Insurance, often required by many venues, protects clients in the event of injuries, property damage or alcohol-related accidents. 6.Use free marketing and network more efficiently. Take advantage of free social media channels by posting beautiful wedding photos each day and incorporating popular hashtags like #weddings, #engaged, #weddingtrends, #weddinginspo, #weddingplanning, #weddingideas, etc. Be sure to leave comments on other vendors’ posts and share their content. The more you do this, the more your own posts will get noticed and shared. And finally, network like never before. Identify your best referral partners and strengthen your relationship with them. Regular brainstorm sessions, check-in texts, and thank you gestures are all ways to help achieve those deeper relationships.

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