Wedding Planning During COVID-19: When to Check In With Your Couples

If you’re anything like us, checking in with people has become a major part of your daily routine. From family and friends to our entire list of professional contacts, we’ve typed “just wanted to say hi!” more times than we’d like to admit. And, in a time where a simple check in can actually make someone’s day, it’s an important thing to do. So today, we wanted to chat about when to check in with your couples. Read on for examples of when you should be touching base with your clients in order to build your relationship with them as well as keep momentum with their planning journey.

The “Just Because” Check In

Relationships are everything when you are in a service sector like the wedding industry. And, while checking in just to check in might be good for building a positive reputation, it is also really good for showing your clients your heart. Because, checking in with no agenda shows that you truly care about them as people and not just as paying clients. 

So, if you are finding yourself socially distanced from your couples, be sure to check in on a regular basis. You can send them a text simply to say, “I hope you have a great day,” send them a DM on Instagram of something that made you think of them or pop into their inbox to say hello. Regardless of which medium is best suited for you (hello boundaries!), a check in without motive is good for showing you care more than to only get in touch when you need something—not to mention making them feel good which can lead to referrals!

The “Let’s Keep Things Going” Check In

If you and your couples are used to working together in person, switching to a virtual model can slow things down. But, if you haven’t needed to reschedule your wedding dates, then a slow roll is the last thing you want! You want your couples to stay excited about planning their weddings in order to keep everything on track—so, sometimes you are going to need to give them a little (or a lot) of nudging.

Consider checking in with your couples like clockwork in order to keep structure and momentum. For example, if your couples know that you are going to get in touch with them every other week with updates and progress check ins, they are probably more likely to get their “homework” done. Plus, being in very regular contact gives you an opportunity to keep your couples in the know about what you are working on (showing your value) as well as where things might have stalled and how you need to work through it.

The “Original Wedding Date” Check In 

In the case that you are working with couples who have had to reschedule their wedding (because we know that many have), then perhaps the most important check in you can do is on their original wedding date. And, even if there is some discomfort in bringing it up, we feel like celebrating it is more of a bright spot than anything else!

The “We Might Need to Talk About Rescheduling” Check In 

As a wedding pro, you’re used to having the occasional hard conversation. But, when it comes to approaching your clients with the reality that their wedding might need to be rescheduled (or rescheduled again)? Pretty much the worst. The key in setting yourself and your clients up for the least out-of-left-field conversation is to not put it off; when you see things shifting away from your favor, it’s time to check in with them.